May 2014 Issue Page 63 of The Rotarian-

For the past decade, Rotary membership has lingered around 1.2 million. That means for every person who has joined in the past 10 years, another person has left. Todays numbers show Rotary is not only stagnant but in decline in many years.Our membership total as of 1 July 2013 was 1,185,000-lowest figure n almost a decade. What are we doing about it? In this issue, we talk with RI Ron Burton about the challenges facing the organization and the $3 million effort to help clubs get and keep members. We explore the four pilot programs that 700 clubs around the globe are testing to keep current members engaged and attract others. We also talk to leaders in areas where Rotary is growing rapidly and ask, "whats your secret" Read on to find out what they say and get ideas to grow your club.